LinkedIn For Copywriters: how to build real connections and stand out professionally

Find out three tips to help you connect with other professionals on LinkedIn and thrive as a copywriter

Many people believe LinkedIn is an outdated way of building a professional network. However, we might need to rethink that. Let’s take a look at the platform’s features and its massive user base behind it.

For instance, on LinkedIn alone you can see what other professionals are doing, interact with their posts, apply for open job roles and follow companies relevant to your field.

Combine that with the fact that LinkedIn is the largest professional network with over 1 billion users worldwide. That makes for a very powerful tool.

When used in the right way, the platform can actually help you stand out in your field, especially if you’re a copywriter.

LinkedIn For Copywriters/Picture by Souvik Banerjee via Unsplash

Standing out on LinkedIn as a Copywriter

If you’re a copywriter, you are well aware of the competition in the field. It’s not easy to build your portfolio and authority with many other people doing the same. Platforms like LinkedIn can actually make life easier when it comes to standing out from the crowd.

Here are some tips on how you can thrive as a copywriter on LinkedIn:

Optimise your professional bio

Your LinkedIn profile is what recruiters or companies will see when they look for you. For that reason, optimising what you’re showing there is a must.

Create a strong professional banner that matches your personal brand and add the important information in a clear way. If you specialise in B2B sales, for example, then make sure that detail is easy to see in your bio.

Don’t be shy. Post your work

If you have a well organised portfolio or personal blog, LinkedIn is the place to publish your work. Provided you’re using the right hashtags and posting on specific times of the day, you’re going to be able to efficiently promote yourself.

Depending on your niche, you’ll see better results according to the time of the day you post. The best hours to gain engagement on LinkedIn are usually between 10am to 11am and 12pm to 1pm.

Interact with other people’s posts

Last, but not least, LinkedIn is a social media after all, so being active on it is the key to success. Don’t just look at what other people are doing. React to and leave comments on their posts. This is how connections get built.

If someone shares they have just started a new professional project, that’s the perfect opportunity to congratulate them and build your network. Soon you’ll see people engaging and commenting on your posts.

Conclusion

In summary, we all know it’s a difficult job to stand out in fields like marketing and content creation. The competition is always on the rise, which makes it harder for copywriters to build their authority in the subject.

That’s why platforms like LinkedIn can play an important role for you. Whether you are an experienced professional or just getting started, there’s a lot you can gain from optimising your LinkedIn account.